Whether you are a loyal reader of the Perfect Tag, or a freshly arrived neophyte, it is impossible that you missed the hot topic of the moment: the business of hot webcams. All summer long, European newsrooms have had the pleasure of interviewing models and consumers with great enthusiasm, and explaining how these sites were becoming the Eldorado of Internet porn. However, in spite of this somewhat touted hype, I am asked the same questions every day: “What is the cam? “, ” And how does it work ? “
The simplest is that resume from the beginning, and those who have all inclusive will come back next week to read the lesson.
WHAT IS “THE CAM”?
When asked what I’m doing right now, I often say, ” I ‘m doing cam. Nobody obviously understands. So I add: “I am a webcam model on sites like Chaturbate, or Cam4 …”, but nobody understands either. So I switch to Emmanuel Chain mode and I detail, I popularize, I explain. Here is the topo: there are websites specializing in the distribution of sexy / porn / amateur webcams. People like you and me can sit in front of their webcam and be broadcast around the world, doing a sexy “show” that can range from the softest (poses in lingerie, striptease) to the hardest (fist , anal penetration, squirt…). And when I say “people like you and me”, it’s absolutely true. All you need is a webcam (most laptops have one built in), a fairly solid Internet connection (not 56k, therefore), and to be of legal age. In 5 minutes you can find yourself in front of the screen to be watched by “voyeurs” from around the world, who instantly become an audience waiting for your show. You are potentially the future star of the hot webcam, let it be clear.
Stripcamfun, Live Naked Girls and Webcam Porn
Webcam sites operate on two different models: the so – called classic model and the so-called freemium model . The classic, or cam-to-cam, works “old-fashioned”. We connect to a site, like Stripcamfun, leader in this niche, we choose his or her model, we negotiate with her / him, then we pay and we go in private: the payer is the only one to see the model make his show.
The free everything revolution came afterwards, while porn suffered from the advent of illegal downloading and free streaming of pirated content. Thanks to freemium, you can now connect and watch public shows without paying a cent. But: you can remunerate the model in the form of a tip by giving it tokens (or tokens in English), which you have paid and can cash in real money. Why pay something free you say? It is true that we French people are not used to paying for a service according to our level of satisfaction. It is however on this more Anglo-Saxon business model that the sites were built. We tip because we are satisfied with the show, that we appreciated the model and want to show it to him. It is also possible that we have a specific request, and it is customary to “release tokens” before asking: “Lick your armpit stp bb”.
MyFreeCams, the free pioneer
A special feature of freemium sites is that they also allow models to do private shows for voyeurs who would like to. A private show is a privileged moment when the model is facing a single spectator, and many of them prefer to pay for a few minutes of intimacy than to tip in the general chat room. The model decides the amount per minute of her show, and the voyeur agrees to pay for as many minutes as her balance allows. If you are curious, you can spy on one of these private shows, by pouring a number of tokens per minute decided in advance by the model, and you will have the impression of looking at it through the keyhole. is called, spy mode or voyeur mode.
You can imagine that a concept that works is widely reused, as it is or with slight adaptations. This is of course the case for sexcams. I cannot therefore give you an exhaustive list of everything that exists on the market.
For sites that operate in classic mode, so in paid and private shows , we can cite: Live Jasmin , which has existed since 2001 anyway; Francolive where you can have a head with Claire Castel; or Xcams … The operation is the same for all these sites. We buy tokens or credit at the site. We choose his model. We pay to spend in private with her. She collects the money according to the number of tokens she touches. The sites commission is charged at this time. Indeed, tokens cost more to buy by the voyeur, than to cash out by the model. We generally speak of 50% commission for sites, on which it is estimated, for example, that Live Jasmin makes about 15 to 20% margin [for a turnover of 350 million euros / year, note] . To avoid having to pay this commission, some models tend to launch their own website once they are known, in order to avoid intermediaries between it and their fans. This is for example what Cali Cruz , a French camgirl, who offers private shows buyable directly on her site. It doesn’t change anything for the voyeur, but at least it affects all of the money.
Francolive, private show site
Regarding freemium sites with free public shows , the top three are: Chaturbate , Cam4 and MyFreeCams . It was the latter who had the idea in 2004 to allow all visitors to access all shows without paying. The model is therefore broadcast in public and live for free, and spectators can connect to her tchatroom, chat with her in writing and pay her tokens as they wish. Rest assured, the sites still make a profit, since as for private show sites, the tokens are more expensive to buy for the voyeur than at the exit for the model. Example: on Cam4 a batch of 500 tokens will cost you € 84.95 (or approximately $ 95), but a model that will collect 500 tokens will receive approximately € 45 (exactly $ 50, excluding bank charges). Dear will you tell me? When you love, you don’t count!These sites therefore also take 50% commission, which also does not correspond to their real margin, difficult to calculate but certainly close to 15-20% too. So it’s a much more lucrative business than porn today.
WHY DOES IT WORK?
The question has no universal answer. The tour de force that freemium sites have succeeded is a case to be studied in all business schools. They simply made viewers pay for something free, and it has been working for over 10 years. There are several reasons for this success. The first is in my opinion the plethora of choices on the screen: every day hundreds, thousands of models (men, women, trans, couples …) are connected, and they are people of all styles, all ages, with various and varied fetishes.
The second reason is undoubtedly the proximity, or the interactivity between the voyeur and the model. We have the possibility to speak with the person who is doing a show, to ask them questions, to ask them to do what excites us, even to excite them, to make them laugh, and even to l ‘upset. In a way, we are invited to enter the intimate universe of the model, in her bedroom, her bed, her sheets. You share a moment of your life, as you would with a lover. It is a form derived from the fantasy of the “girl next door”: it is no longer only sex workers or inaccessible porn actresses who excite us, but our neighbor, our work colleague, the mother of one of our buddies, or this guy crossed in the evening; all are likely to show off online,
Choose your perfect tag.
In 2020, we no longer have to be content with Canal + porn, we no longer have to passively consume what television gives us, but we have the choice to go and find someone who we really like and to personalize his show to infinity, for a few euros. It is undoubtedly there, for me, the key to the success of porn webcams.
Model / host (tutor) / camgirl (boy): the person who does the show in front of his camera
Voyeur / spectator: the person who watches the said show at home
Tips / Tipper: tip / tip
Token / token / credit: tip that you buy on the site to be able to tipper your model, or access private shows paying by the minute
Private / private / pv: private show face to face with (the) model
Spy mode / spy mode or voyeur mode: spy on a show private with a few tokens
So you can see more clearly? Do not hesitate to ask us your questions, and we will try to answer them in the next cam lessons.